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A Southland Stucco and Masonry apartment project
Case study: The Southland Family

Three Companies. One Family. Built to Keep Crews Moving.

Who they are

The Southland Family

Stucco and masonry, sand and gravel, and building supply across Texas.

Southland Stucco and Masonry has built the exteriors of more than 60,000 apartment units since 2005, for builders across Texas and beyond. Its sister companies keep the trades supplied: Southland Sand and Gravel delivers by the truckload across the Metroplex, and SMS Building Products gives North Texas one stop for stucco, brick, and block.

  • 60,000+apartment units with Southland exteriors
  • 2005building since
  • 3family companies, one voice

Who their work serves

Every apartment, senior living community, and rental home they build is somebody's front door. Every load of sand reaches a job site where a crew is waiting on it.

A Southland Sand and Gravel truck leaving the yard

What we built

  • Three websites, one family voice: a project portfolio with city-by-city video showcases, a Safety and Culture page, an online store with a load calculator and English and Spanish options, and a consultation path for SMS.
  • The systems behind the yard: a custom-built client portal where field crews order materials with their job site details already filled in, a custom delivery app for dispatch, billing that charges the exact delivered weight, and an industry-leading inventory management system, all behind secure logins.
The result

Crews order in minutes, drivers know where to go, and every invoice matches the load.

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